Pixmap is a mobile application that generates metrics and heatmaps that simulate visual patterns of people while viewing an image.
Pixmap identifies visual fixation points and dominant colors within an image. It also provides metrics about text detection and image blurring. The results allow the user to obtain data such as: visual attention percentage, text attention in percentage, color distribution and percentage of image improvement. Conducting market research with eyetracking hardware takes time and is linked to a physical location which is why Pixmap automates testing processes in digital advertising by simulating people’s eye records.
Who is it for?
To advertising and marketing specialists, community managers, designers, creatives, and people interested in testing digital content to check whether the image structure or color composition is ideal to capture others’ attention.
This tool enables remote visual content analysis and provides reports on key visual fixation metrics. Pixmap is ideal for image verification in the areas of marketing and advertising, social media management and design. Pixmap allows the user to effectively verify digital content by identifying improvement opportunities within a strategic campaign through metrics and visual mapping.
Pixmap seeks to accelerate digital advertising analysis processes without the use of eyetracking hardware. Classic image testing requires gathering a group of people and eyetracking hardware to gain insights of each participant’s visual attention individually.
Contact us and let’s find out what we can achieve together.