Pixmap

DISCOVER PIXMAP

Pixmap identifies visual fixation points and dominant colors within an image. It also provides metrics related to text detection and image blurring. The results makes it possible to obtain data such as: percentage of visual attention, percentage to attention on text, color distribution withnin the image and image improvement.

Conducting market research studies with eyetracking technologies requires time and is tied to a physical location. Therefore, this tool aims to automate digital advertising analysis processes through the simulation of eyetracking records from hundreds of people.

WHO IS IT FOR?

To advertising and marketing specialists, community managers, designers, creatives, and anyone interested in digital content analysis. Pixmap allows users to verify whether the images´ structure, content and color composition are optimal for capturing audience attention.

SCOPE

This tool enables remote testing of visual content and provides reports on key visual fixation metrics. Pixmap allows effective verification of digital content by identifying areas for improvement within a strategic campaign through metrics and the creation of visual maps.

WHY PIXMAP?

Pixmap aims to speed up digital advertising analysis processes without the use of eye-tracking technologies. Using this tool is especially relevant in a context of effectiveness, efficiency, and cost optimization. Its use stands out compared to traditional image testing processes that require groups of people and eye-tracking technologies to obtain individual-level insights.