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Accelerated by the pandemic, e-commerce is growing globally and a large part of e-commerce sales come from mobile commerce platforms. By 2025, m-commerce will account for 55.5% of e-commerce sales in Latin America, where Brazil and Mexico are currently the main players in the Latam market with 57.7% of the total.
Digital channels are highly visual and require highly engaging content to capture the attention of the audience within the first few seconds of interaction. It is no longer enough just to be present on social media to reach more people, but due to the high competition among the millions of posts per day, your ability to reach more people is [...]
In Peru, the shampoo industry is composed of many brands competing to increase their market share, among the main companies are Procter & Gamble, Unilever, and L'Oréal. Moreover, in the last five years, new brands and product collections dedicated to hair care have entered the Peruvian market, and have been [...]
Innovation and Customer Experience
03/11/20, 4:00pm 45 min
5 days to learn and talk about how companies from different sectors have adapted and improved their value proposition and where innovation experts will give us their point of view on the upcoming challenges as a country.
Fundraising: Scaling Startups from LATAM
05/08/2020, 5:00pm 45 min
Learn about fundraising and scaling Startups from Latin America.
Fintech: Digital transactions for the new customer
23/07/20, 5:00pm 45 min
Learn about the user experience of new technologies in the financial sector.
Fintech: The route to insurance and exchange rates
15/07/20, 5:00pm 45 min
Find out more about technological developments in Fintech and the future of insurance and foreign exchange.
Proptech: Developments in the real estate sector
08/07/20, 5:00pm 45 min
Understand more about the technological evolution in Proptech and the future of the virtual experience.
UX & Expanded Reality
6/24/20, 5:00pm 45 min
Learn about the evolution of interfaces and the future of user experience.
Computer Vision 101
10/06/2020, 11:00 am 30 min
This course provides an introduction to computer vision.
Sensors and Customer Experience
27/03/2020, 11:00am 30 min
Discover the impact of biometric technology on the customer experience.
Sports Performance & Eyetracking
18/11/2019, 11:00 am 30 min
To know how an eyetracking study applied to sports performance works.
Eyetracking Applied to Retail
27/05/20, 11:00 am 30 min
Learn how to carry out an eyetracking study applied to retail.