Accelerated by the pandemic, e-commerce is growing globally and a large part of e-commerce sales come from mobile commerce platforms. By 2025, m-commerce will account for 55.5% of e-commerce sales in Latin America, where Brazil and Mexico are currently the main players in the Latam market with 57.7% of the total.

Digital channels are highly visual and require highly engaging content to capture the attention of the audience within the first few seconds of interaction. It is no longer enough just to be present on social media to reach more people, but due to the high competition among the millions of posts per day, your ability to reach more people is [...]

In Peru, the shampoo industry is composed of many brands competing to increase their market share, among the main companies are Procter & Gamble, Unilever, and L'Oréal. Moreover, in the last five years, new brands and product collections dedicated to hair care have entered the Peruvian market, and have been [...]