Home | Neurometrics LAB - Human analytics & customer experience

Analizamos el comportamiento humano para tomar mejores decisiones

Explore el comportamiento humano

Casos

El DNI y la experiencia del usuario

Algunos servicios públicos están muy alejados de ser “centrados en el ciudadano”, pero si logramos mejorar el sistema, también mejoraremos como sociedad; por esta razón, hoy nos enfocaremos en identificar cuáles son las trabas que enfrenta el usuario y qué podemos hacer para solucionarlas.

YAPE vs. PLIN

Comparación de funcionalidades y tiempos que se tarda en realizar una transferencia en PLIN y YAPE.

Piloto vs. Copiloto ¿Cómo miramos los paneles camino al sur?

Se va acabando el verano y muchas marcas empiezan a analizar el impacto generado con la publicidad, activaciones y campañas de marketing en este primer trimestre del año. Uno de los touchpoints que se activa de manera importante en la temporada de verano son los paneles en la panamericana rumbo hacia el sur. La pregunta […]

Capacitación

Web Usability

<img width="2560" height="1707" src="https://neurometrics.la/wp-content/uploads/2020/02/DSC_0115-Edit-scaled.jpg" class="attachment-full size-full wp-post-image" alt="Web Usability" srcset="https://neurometrics.la/wp-content/uploads/2020/02/DSC_0115-Edit-scaled.jpg 2560w, https://neurometrics.la/wp-content/uploads/2020/02/DSC_0115-Edit-300x200.jpg 300w, https://neurometrics.la/wp-content/uploads/2020/02/DSC_0115-Edit-1024x683.jpg 1024w, https://neurometrics.la/wp-content/uploads/2020/02/DSC_0115-Edit-768x512.jpg 768w, https://neurometrics.la/wp-content/uploads/2020/02/DSC_0115-Edit-1536x1024.jpg 1536w, https://neurometrics.la/wp-content/uploads/2020/02/DSC_0115-Edit-2048x1365.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" />

UX, eCommerce y Covid

Neurometrics Garage

<img width="2560" height="1251" src="https://neurometrics.la/wp-content/uploads/2020/07/Pixmap-portada-scaled.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" srcset="https://neurometrics.la/wp-content/uploads/2020/07/Pixmap-portada-scaled.jpg 2560w, https://neurometrics.la/wp-content/uploads/2020/07/Pixmap-portada-300x147.jpg 300w, https://neurometrics.la/wp-content/uploads/2020/07/Pixmap-portada-1024x501.jpg 1024w, https://neurometrics.la/wp-content/uploads/2020/07/Pixmap-portada-768x375.jpg 768w, https://neurometrics.la/wp-content/uploads/2020/07/Pixmap-portada-1536x751.jpg 1536w, https://neurometrics.la/wp-content/uploads/2020/07/Pixmap-portada-2048x1001.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" />

Pixmap

Pixmap es una aplicación que genera métricas y mapas de calor que simulan patrones visuales de personas al momento de ver una imagen.

<img width="3368" height="2071" src="https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" srcset="https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1.png 3368w, https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1-300x184.png 300w, https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1-1024x630.png 1024w, https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1-768x472.png 768w, https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1-1536x944.png 1536w, https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1-2048x1259.png 2048w" sizes="(max-width: 3368px) 100vw, 3368px" />

SIUMER 2020: Beyond Customer Experience

El rol de la tecnología, la psicología y las neurociencias en el estudio del comportamiento del consumidor.

BRILAB

<img width="1439" height="914" src="https://neurometrics.la/wp-content/uploads/2017/04/IMG-5153-e1571259974593.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="BRILAB" srcset="https://neurometrics.la/wp-content/uploads/2017/04/IMG-5153-e1571259974593.jpg 1439w, https://neurometrics.la/wp-content/uploads/2017/04/IMG-5153-e1571259974593-300x191.jpg 300w, https://neurometrics.la/wp-content/uploads/2017/04/IMG-5153-e1571259974593-768x488.jpg 768w, https://neurometrics.la/wp-content/uploads/2017/04/IMG-5153-e1571259974593-1024x650.jpg 1024w" sizes="(max-width: 1439px) 100vw, 1439px" />

Brilab

BRILAB, es un proyecto de desarrollo tecnológico que analiza y registra datos de comportamiento ocular para el pre-diagnostico del TEA.

Silicon Valley 2020

<img width="1440" height="960" src="https://neurometrics.la/wp-content/uploads/2019/10/IMG_9716.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Silicon Valley 2020" srcset="https://neurometrics.la/wp-content/uploads/2019/10/IMG_9716.jpg 1440w, https://neurometrics.la/wp-content/uploads/2019/10/IMG_9716-300x200.jpg 300w, https://neurometrics.la/wp-content/uploads/2019/10/IMG_9716-768x512.jpg 768w, https://neurometrics.la/wp-content/uploads/2019/10/IMG_9716-1024x683.jpg 1024w" sizes="(max-width: 1440px) 100vw, 1440px" />

Silicon Valley

Un programa completo enfocado a conocer de cerca el ecosistema y la dinámica empresarial de Silicon Valley.

Disfrutamos trabajar con

<img width="300" height="55" src="https://neurometrics.la/wp-content/uploads/2019/01/loreal-300x55.png" class="image wp-image-643 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2019/01/loreal-300x55.png 300w, https://neurometrics.la/wp-content/uploads/2019/01/loreal-e1588987707787.png 375w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="214" height="62" src="https://neurometrics.la/wp-content/uploads/2019/01/invera.png" class="image wp-image-646 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" />

<img width="300" height="128" src="https://neurometrics.la/wp-content/uploads/2019/01/belcorp-300x128.png" class="image wp-image-644 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2019/01/belcorp-300x128.png 300w, https://neurometrics.la/wp-content/uploads/2019/01/belcorp.png 374w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="206" height="82" src="https://neurometrics.la/wp-content/uploads/2019/01/vallas.png" class="image wp-image-639 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" />

<img width="300" height="100" src="https://neurometrics.la/wp-content/uploads/2019/01/upacifico-300x100.png" class="image wp-image-642 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2019/01/upacifico-300x100.png 300w, https://neurometrics.la/wp-content/uploads/2019/01/upacifico.png 500w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="300" height="64" src="https://neurometrics.la/wp-content/uploads/2019/01/pronabec-300x64.png" class="image wp-image-641 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2019/01/pronabec-300x64.png 300w, https://neurometrics.la/wp-content/uploads/2019/01/pronabec.png 488w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="129" height="89" src="https://neurometrics.la/wp-content/uploads/2019/01/usil-1.png" class="image wp-image-678 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" />

<img width="300" height="69" src="https://neurometrics.la/wp-content/uploads/2019/01/supermp-300x69.png" class="image wp-image-645 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2019/01/supermp-300x69.png 300w, https://neurometrics.la/wp-content/uploads/2019/01/supermp.png 522w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="292" height="96" src="https://neurometrics.la/wp-content/uploads/2019/01/esan.png" class="image wp-image-679 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" />

<img width="215" height="46" src="https://neurometrics.la/wp-content/uploads/2019/01/ipae-e1556633849704.png" class="image wp-image-681 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" />

<img width="300" height="141" src="https://neurometrics.la/wp-content/uploads/2019/04/logo-utec-300x141.png" class="image wp-image-1195 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2019/04/logo-utec-300x141.png 300w, https://neurometrics.la/wp-content/uploads/2019/04/logo-utec-768x362.png 768w, https://neurometrics.la/wp-content/uploads/2019/04/logo-utec.png 800w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="300" height="108" src="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Universidad-de-Piura-300x108.png" class="image wp-image-3936 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Universidad-de-Piura-300x108.png 300w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Universidad-de-Piura.png 512w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="240" height="51" src="https://neurometrics.la/wp-content/uploads/2019/09/logo-elcomercio.jpg" class="image wp-image-1443 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" />

<img width="300" height="86" src="https://neurometrics.la/wp-content/uploads/2019/01/sunat-300x86.png" class="image wp-image-680 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2019/01/sunat-300x86.png 300w, https://neurometrics.la/wp-content/uploads/2019/01/sunat.png 508w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="240" height="82" src="https://neurometrics.la/wp-content/uploads/2019/09/logo-bcp.png" class="image wp-image-1442 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" />

<img width="300" height="135" src="https://neurometrics.la/wp-content/uploads/2019/11/WT_Logo_Blue_Positive_RGB-300x135.png" class="image wp-image-1600 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" />

<img width="529" height="312" src="https://neurometrics.la/wp-content/uploads/2020/05/amcham.jpg" class="image wp-image-4032 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/amcham.jpg 529w, https://neurometrics.la/wp-content/uploads/2020/05/amcham-300x177.jpg 300w" sizes="(max-width: 529px) 100vw, 529px" />

<img width="300" height="123" src="https://neurometrics.la/wp-content/uploads/2020/05/Logo-LHH-300x123.png" class="image wp-image-3939 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/Logo-LHH-300x123.png 300w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-LHH-e1588987269436.png 521w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="300" height="132" src="https://neurometrics.la/wp-content/uploads/2020/05/Logo-inPerú-300x132.png" class="image wp-image-3940 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/Logo-inPerú-300x132.png 300w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-inPerú.png 730w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="300" height="69" src="https://neurometrics.la/wp-content/uploads/2020/05/sni-300x69.png" class="image wp-image-4033 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/sni-300x69.png 300w, https://neurometrics.la/wp-content/uploads/2020/05/sni-768x176.png 768w, https://neurometrics.la/wp-content/uploads/2020/05/sni.png 774w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="300" height="99" src="https://neurometrics.la/wp-content/uploads/2021/03/peru2021-logo-300x99.jpg" class="image wp-image-5215 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2021/03/peru2021-logo-300x99.jpg 300w, https://neurometrics.la/wp-content/uploads/2021/03/peru2021-logo-320x106.jpg 320w, https://neurometrics.la/wp-content/uploads/2021/03/peru2021-logo.jpg 341w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="300" height="64" src="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Aprenda-300x64.png" class="image wp-image-3943 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Aprenda-300x64.png 300w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Aprenda-1024x219.png 1024w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Aprenda-768x164.png 768w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Aprenda.png 1499w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="300" height="88" src="https://neurometrics.la/wp-content/uploads/2020/05/Logo-CONCYTEC-300x88.png" class="image wp-image-3938 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/Logo-CONCYTEC-300x88.png 300w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-CONCYTEC.png 512w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="1024" height="209" src="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-Educación-e1588987545101-1024x209.png" class="image wp-image-3947 attachment-large size-large" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-Educación-e1588987545101-1024x209.png 1024w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-Educación-e1588987545101-300x61.png 300w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-Educación-e1588987545101-768x157.png 768w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-Educación-e1588987545101-1536x314.png 1536w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-Educación-e1588987545101-2048x419.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" />

<img width="300" height="65" src="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-la-Producción-e1588987399174-300x65.png" class="image wp-image-3946 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-la-Producción-e1588987399174-300x65.png 300w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-la-Producción-e1588987399174-1024x223.png 1024w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-la-Producción-e1588987399174-768x167.png 768w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-la-Producción-e1588987399174.png 1157w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="300" height="57" src="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-Agricultura-y-Riego-300x57.png" class="image wp-image-3945 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-Agricultura-y-Riego-300x57.png 300w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-Agricultura-y-Riego.png 512w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="300" height="62" src="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Transearch-International-300x62.jpg" class="image wp-image-3944 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Transearch-International-300x62.jpg 300w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Transearch-International.jpg 744w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="198" height="30" src="https://neurometrics.la/wp-content/uploads/2020/11/Asset-1Logo-Reciclame-4.png" class="image wp-image-5179 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" />

<img width="824" height="220" src="https://neurometrics.la/wp-content/uploads/2020/11/Asset-2Logo-Jockey-Plaza.png" class="image wp-image-5174 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/11/Asset-2Logo-Jockey-Plaza.png 824w, https://neurometrics.la/wp-content/uploads/2020/11/Asset-2Logo-Jockey-Plaza-300x80.png 300w, https://neurometrics.la/wp-content/uploads/2020/11/Asset-2Logo-Jockey-Plaza-768x205.png 768w, https://neurometrics.la/wp-content/uploads/2020/11/Asset-2Logo-Jockey-Plaza-320x85.png 320w, https://neurometrics.la/wp-content/uploads/2020/11/Asset-2Logo-Jockey-Plaza-640x171.png 640w, https://neurometrics.la/wp-content/uploads/2020/11/Asset-2Logo-Jockey-Plaza-360x96.png 360w, https://neurometrics.la/wp-content/uploads/2020/11/Asset-2Logo-Jockey-Plaza-720x192.png 720w, https://neurometrics.la/wp-content/uploads/2020/11/Asset-2Logo-Jockey-Plaza-800x214.png 800w" sizes="(max-width: 824px) 100vw, 824px" />

<img width="1995" height="644" src="https://neurometrics.la/wp-content/uploads/2020/10/Logo-EY-PARTHENON-1.png" class="image wp-image-5014 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/10/Logo-EY-PARTHENON-1.png 1995w, https://neurometrics.la/wp-content/uploads/2020/10/Logo-EY-PARTHENON-1-300x97.png 300w, https://neurometrics.la/wp-content/uploads/2020/10/Logo-EY-PARTHENON-1-1024x331.png 1024w, https://neurometrics.la/wp-content/uploads/2020/10/Logo-EY-PARTHENON-1-768x248.png 768w, https://neurometrics.la/wp-content/uploads/2020/10/Logo-EY-PARTHENON-1-1536x496.png 1536w, https://neurometrics.la/wp-content/uploads/2020/10/Logo-EY-PARTHENON-1-320x103.png 320w, https://neurometrics.la/wp-content/uploads/2020/10/Logo-EY-PARTHENON-1-640x207.png 640w, https://neurometrics.la/wp-content/uploads/2020/10/Logo-EY-PARTHENON-1-360x116.png 360w, https://neurometrics.la/wp-content/uploads/2020/10/Logo-EY-PARTHENON-1-720x232.png 720w, https://neurometrics.la/wp-content/uploads/2020/10/Logo-EY-PARTHENON-1-1080x349.png 1080w, https://neurometrics.la/wp-content/uploads/2020/10/Logo-EY-PARTHENON-1-800x258.png 800w, https://neurometrics.la/wp-content/uploads/2020/10/Logo-EY-PARTHENON-1-1280x413.png 1280w" sizes="(max-width: 1995px) 100vw, 1995px" />

<img width="300" height="105" src="https://neurometrics.la/wp-content/uploads/2021/03/atk-corp-logo1-300x105.jpg" class="image wp-image-5212 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2021/03/atk-corp-logo1-300x105.jpg 300w, https://neurometrics.la/wp-content/uploads/2021/03/atk-corp-logo1-320x112.jpg 320w, https://neurometrics.la/wp-content/uploads/2021/03/atk-corp-logo1.jpg 330w" sizes="(max-width: 300px) 100vw, 300px" />

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