Home | Neurometrics LAB - Human analytics & customer experience

Analizamos el comportamiento humano para tomar mejores decisiones

Explore el comportamiento humano

Casos

Entendiendo al shopper a través de la atención visual

En el Perú, la industria de shampoo está compuesta por muchas marcas que compiten por incrementar su market share, entre las principales compañías destaca Procter & Gamble, Unilever, y L’Oréal. Más aún, en los últimos cinco años, han ingresado nuevas marcas y colecciones de productos dedicados al cuidado del cabello al mercado peruano, y han […]

El DNI y la experiencia del usuario

Algunos servicios públicos están muy alejados de ser “centrados en el ciudadano”, pero si logramos mejorar el sistema, también mejoraremos como sociedad; por esta razón, hoy nos enfocaremos en identificar cuáles son las trabas que enfrenta el usuario y qué podemos hacer para solucionarlas.

YAPE vs. PLIN

Comparación de funcionalidades y tiempos que se tarda en realizar una transferencia en PLIN y YAPE.

Capacitación

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Entendiendo al shopper a través de la atención visual

Neurometrics Garage

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Pixmap

Pixmap es una aplicación que genera métricas y mapas de calor que simulan patrones visuales de personas al momento de ver una imagen.

<img width="3368" height="2071" src="https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" srcset="https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1.png 3368w, https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1-300x184.png 300w, https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1-1024x630.png 1024w, https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1-768x472.png 768w, https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1-1536x944.png 1536w, https://neurometrics.la/wp-content/uploads/2020/02/Artboard-1Siumer20-Portada-web-1-2048x1259.png 2048w" sizes="(max-width: 3368px) 100vw, 3368px" />

SIUMER 2020: Beyond Customer Experience

El rol de la tecnología, la psicología y las neurociencias en el estudio del comportamiento del consumidor.

BRILAB

<img width="1439" height="914" src="https://neurometrics.la/wp-content/uploads/2017/04/IMG-5153-e1571259974593.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="BRILAB" srcset="https://neurometrics.la/wp-content/uploads/2017/04/IMG-5153-e1571259974593.jpg 1439w, https://neurometrics.la/wp-content/uploads/2017/04/IMG-5153-e1571259974593-300x191.jpg 300w, https://neurometrics.la/wp-content/uploads/2017/04/IMG-5153-e1571259974593-768x488.jpg 768w, https://neurometrics.la/wp-content/uploads/2017/04/IMG-5153-e1571259974593-1024x650.jpg 1024w" sizes="(max-width: 1439px) 100vw, 1439px" />

Brilab

BRILAB, es un proyecto de desarrollo tecnológico que analiza y registra datos de comportamiento ocular para el pre-diagnostico del TEA.

Silicon Valley 2020

<img width="1440" height="960" src="https://neurometrics.la/wp-content/uploads/2019/10/IMG_9716.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Silicon Valley 2020" srcset="https://neurometrics.la/wp-content/uploads/2019/10/IMG_9716.jpg 1440w, https://neurometrics.la/wp-content/uploads/2019/10/IMG_9716-300x200.jpg 300w, https://neurometrics.la/wp-content/uploads/2019/10/IMG_9716-768x512.jpg 768w, https://neurometrics.la/wp-content/uploads/2019/10/IMG_9716-1024x683.jpg 1024w" sizes="(max-width: 1440px) 100vw, 1440px" />

Silicon Valley

Un programa completo enfocado a conocer de cerca el ecosistema y la dinámica empresarial de Silicon Valley.

Disfrutamos trabajar con

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<img width="300" height="69" src="https://neurometrics.la/wp-content/uploads/2019/01/supermp-300x69.png" class="image wp-image-645 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2019/01/supermp-300x69.png 300w, https://neurometrics.la/wp-content/uploads/2019/01/supermp.png 522w" sizes="(max-width: 300px) 100vw, 300px" />

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<img width="300" height="108" src="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Universidad-de-Piura-300x108.png" class="image wp-image-3936 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Universidad-de-Piura-300x108.png 300w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Universidad-de-Piura.png 512w" sizes="(max-width: 300px) 100vw, 300px" />

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<img width="300" height="57" src="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-Agricultura-y-Riego-300x57.png" class="image wp-image-3945 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-Agricultura-y-Riego-300x57.png 300w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Ministerio-de-Agricultura-y-Riego.png 512w" sizes="(max-width: 300px) 100vw, 300px" />

<img width="300" height="62" src="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Transearch-International-300x62.jpg" class="image wp-image-3944 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" srcset="https://neurometrics.la/wp-content/uploads/2020/05/Logo-Transearch-International-300x62.jpg 300w, https://neurometrics.la/wp-content/uploads/2020/05/Logo-Transearch-International.jpg 744w" sizes="(max-width: 300px) 100vw, 300px" />

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