There is widespread discussion about how Artificial Intelligence will lead to the loss of many jobs. However, if we look at the evolution of work, technology has mainly replaced certain manual tasks. From a positive perspective, by eliminating and automating manual tasks within organizations. AI allows machines to take over these activities, freeing human capacity to be used in more complex analytical roles and in other areas where artificial intelligence cannot yet be fully trusted.
The industries that have adapted most successfully to artificial intelligence are retail, banking, and insurance. Tourism companies follow closely, using AI to analyze large volumes of data and anticipate consumer behavior.
In the context of technological advancement, one area of public employment with significant potential is support services. This area focuses on citizen assistance and manages large amounts of data. In many cases, procedures are still manual and require people to visit offices in person to obtain a service ticket.
One of the main areas in which AI is applied is understanding customer behavior. All companies seek to understand their customers’ preferences in order to send purchase notifications, advertising, and other communications, with the goal of increasing the effectiveness of their actions.
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