We are a laboratory specialized in consumer experience analysis. In 2009, we conducted our first study with eye tracking technologies, becoming pioneers in the analysis of visual attention patterns in the Peruvian market.
We leverage biometric sensors to understand, with the highest possible level of precision and objectivity, how people interact with various stimuli in both online and online environments.
These technologies enable us to understand the motivations behind consumer behaviour and redesign services and digital platforms
MISSION
Design a better customer experience by analyzing a customers´ interaction processes in response to various stimuli, using biometric sensors and machine learning algorithms.