We are a laboratory specializing in consumer experience analysis. In 2009 we conducted our first study with eye tracking technologies (eyetracking), pioneers in the Peruvian market’s study of visual attention patterns.
We use biometric sensors to understand as clearly and objectively as possible the processes of a person’s interaction with various stimuli, whether in an online or offline environment.
These technologies allow us to understand what drives consumer behavior to redesign new services or digital platforms.
MISSION
Design a better customer experience by analyzing processes of person interaction in front of various stimuli and using biometric sensors and machine learning algorithms.