Observe how your customers use your website or mobile application through usability testing and recieve actionable reccommendations to improve them.
Usability testing makes it possible to dettect opportunities during navigation that help users to perform a desired action, such as making a purchase. Our studies allow you to understand how users interact with your websites or mobile applications, as well as their motivations behind each action.
The technology used makes it possible to:
- Understand how users seek and process information
- Identify which types of stimuli they prefer
User testing with Eye Tracking
Identify the main navigation, design and perception issues directly from your user´s perpsective. The use of Eye Tracking also provides information about where people direct their visual attention while interacting with yout interface. Undestanding visual attention patterns helps explain decision-making processes.
It is also possible to conduct a comparative study so you can understand how your website differs from that of your main competitors.
Project characteristics:
- 5 to 10 participants
- 6 business days for report delivery
- Remote observation of interviews
- Report, presentation, and discussion of recommendations with your team
If you are interested in learning more about eye behavior, visit Yape vs. Plin or the study on Social Validation of Financial Products.
HEURISTIC ANALYSIS
Through an expert analysis, understand how your interface aligns with usability principles and best practices.
Project characteristics:
- 10 business days for report delivery
- Recommendations organized into two groups: critical issues and improvement recommendations
- Report, presentation, and discussion of recommendations with your team