The aim of this webinar is to show you how an eyetracking study applied to sports performance works. We will present successful cases applied to sport and you will learn how to relate them to the needs of your environment.
Theory: what are the main characteristics of an eyetracking study.
Successful cases and applications of eyetracking in sports performance.
Application and interpretation of results: how to carry out an eyetracking study and its main benefits.
Who should take the course?
Marketing Managers/Market Research
Companies related to the sports industry
What will you learn?
The main uses of eyetracking in sports performance to understand the decision-making process in high-level athletes.
Application: How to carry out an eyetracking study applied to sports performance and its main benefits.
Results of a successful case of eyetracking applied to sport.
Concepts such as behaviour, memory, sensation, cognition and emotions have taken on a new dimension for sports performance. Neuroscience makes it possible to investigate the athlete's behaviour within these new concepts. By using a biometric tool such as eyetracking, important information can be collected from the athlete to make better decisions during a period of competition.
Computer with microphone.
We are a laboratory specialising in consumer experience analysis. We use biometric sensors and machine learning algorithms to understand as clearly and objectively as possible the interaction processes of the person in front of different stimuli, whether in an online or offline environment.
These technologies allow us to understand what drives consumer behaviour in order to redesign new services or digital platforms. We can help determine how to make a product more engaging, how to optimise processes, where people look, how often, how long and why. We provide the expertise and tools to capture authentic behaviour to make critical decisions through the eyes of customers, audiences and partners.