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Pixmap

Pixmap is an application that generates metrics and heat maps that simulate visual patterns of people when viewing an image.


Pixmap

DESCUBRE PIXMAP

Pixmap identifies visual fixation points and dominant colours within an image. It also provides metrics on text detection and image blur. The results provide data such as: percentage of visual attention, percentage of attention on text, colour distribution in the image and percentage of image enhancement. Conducting market research with eyetracking technologies is time-consuming and linked to a physical location. This is how this tool seeks to automate analysis processes in digital advertising through the simulation of thousands of eye records of hundreds of people.


Pixmap

¿A QUIÉN SE DIRIGE?

To advertising and marketing specialists, community managers, designers, creatives, marketers, and people interested in analysing digital content to verify if the structure, content and colour composition are suitable to capture the attention of the public.


Pixmap

ALCANCE

Esta herramienta permite el testeo de contenido visual de manera remota y brinda reportes sobre las principales métricas de fijación visual. Es óptima para la verificación de imágenes en el área de publicidad y marketing, gestión de redes sociales y diseño gráfico. Pixmap permite verificar el contenido digital de manera efectiva al identificar puntos de mejora dentro de una campaña estratégica a través de métricas y la elaboración de mapas visuales.


Pixmap

¿POR QUÉ PIXMAP?

Pixmap aims to accelerate digital advertising analysis processes without the use of eyetracking technologies. Classic image testing processes require a group of people and experiments using eye-tracking technologies to obtain information about the visual attention of each individual.

Conozca también la evolución de precios de productos con Pricemap.


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Freddy Linares
Freddy Linares

Director