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About Us

We are a laboratory specialising in consumer experience analysis. In 2009 we conducted our first study with eye tracking technologies (eyetracking), being pioneers in the study of visual attention patterns in the Peruvian market.

We use biometric sensors to understand as clearly and objectively as possible the processes of a person's interaction with various stimuli, whether in an online or offline environment.

These technologies allow us to understand what drives consumer behaviour in order to redesign new services or digital platforms.



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MISSION

Diseñar una mejor experiencia de cliente analizando procesos de interacción de la persona frente a diversos estímulos y empleando sensores biométricos y algoritmos de machine learning.